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What are we even Talking?
We are talking about a recent campaign by Amazon Prime which is a perfect blend of Movie stars & Entrepreneurs about its upcoming TV drama THE FAMILY MAN – Season 2.
The basic concept of the series (as shown in the trailer of season 2) is taken into the campaign’s concept too.
A glimpse of THE FAMILY MAN: SEASON 2 here for you.
The Concept from within the Trailer:
If you have never watched THE FAMILY MAN season 1, It was named in one of the top 5 Indian TV series and is the most awaited season 2.
From the Season 2 Trailer:
It seems the main character (Manoj Bajpayee) enters the corporate world where he is mediocre from being the top government intelligence agent.
The corporate office routines were seen & in between as the name itself says, the family issues just like every middle-class family of India.
Also, the story is based out of Chennai, where they will be taking some terrorist groups & the main character will be in touch with their ex-colleagues.
Unconcluded: The main character is under covert operation or helps his ex-colleagues in their journey to catch the terrorist groups & save people from the attack is only seen once the series is premiered.
The Campaign Concept:
CANDIDATE
INTERVIEWERS
Srikant Tiwari (aka) Manoj Bajpayee
The Family Man Seasons 1 & 2
Ankur Warikoo
Manu Jain
Ritesh Agarwal
Kabeer Biswas
The story already clear & the campaign should be designed based on the family man moving to a new career (could be for the family or as a covert operation).
How, such a top-class agent from the government sector with a free will to work & take unprecedented risks can blend into the corporate world with very unknown & even unexpected queries hiding his past career is what we see in the campaign.
The campaign was pulled with great ease adding the humor from the main character as well as the real entrepreneurs rolled in for the interviews.
The 4 entrepreneurs rolled in for the interviewer characters are from the biggest startup owners of India i.e., Nearbuy.com, Dunzo, Xiaomi & OYO.
Top Story
The reason why we say it as a perfect blend of Movie stars and entrepreneurs is, If you are completely unaware of the campaign and watch it for the first time, you can't find if it is a campaign designed for the promotion of THE FAMILY MAN SEASON 2 (This is not a negative point) or the one designed for the startups participated in the interview individually.You see a movie character made real, making in to a new career into the corporate world with glimpses of his past work is recollected in the background audio, etc. throughout the interview and it was such an amalgamation of both the sides from all the participants.
And The Campaign never go beyond that was revealed in the Trailer.
The Family Man links that might Interest you:
The concept was something new as they roped real-life entrepreneurs into the promotion of this most anticipated TV series and that is where the success of the campaign can be anticipated too.
A new move that catches the attention of both movie lovers and the corporate world at the next level & makes it reach a bigger audience.
The Family Man Season 2 Releases on 4th June 2021 on Amazon Prime.
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